Juliette et Justine

We are super excited to announce our first guest; Juliette et Justine and designer Mari Nakamura!! (⌒▽⌒)☆

Mari Nakamura, head designer of the well-known classic lolita brand, gets mainly inspired by paintings from the 16th and 17th century. Nakamura san feels that clothing is like an armour to protect your soul, so having a masterpiece on your dress will help you become more beautiful and elegant. She thinks romance and elegance are the main point of Lolita. When she was a teenager, Nakamura san started to see lolitas in the street and that is how she got into the fashion. Five years later, she founded her own company!

40% of Juliette et Justine’s customer base is overseas and at Under the Sea you will not only be able to see their beautiful pieces in the fashion show, but you can also see, feel and buy them at the JetJ stall! (o´▽`o)

We are overly excited to welcome this amazing brand and its designer to Under the Sea!



Street Fashion Europe is happy to announce the appearance of model and singer Akira! (≧◡≦) ♡

Akira is a long time GLB and KERA model, but is also a member of the band DISACODE and a solo artist, making her debut with the theme song to the anime Black Butler: Book of Circus.

Famous for wearing boy-style clothing, Akira is sure to be an interesting guest.

We hope you are looking forward to meeting her as much as we are! ♡ (˘▽˘>ԅ( ˘⌣˘)

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Mariko Suzuki

We are very excited to announce our second guest appearing at Under the Sea (≧◡≦) ♡

Mariko Suzuki is the former chief editor of the Gothic and Lolita Bible and Kera magazine, and is a very influential figure in Japanese street fashion.

Since leaving GLB, Suzuki san has been involved in a number of projects:
In 2014 she joined forces with Arika Takarano of Ali Project and Kaie Tada of Triple Fortune to create Lolicate, a new amazing lolita art photo magazine which was launched at a Tokyo party. 
This year she produced ‘Lolita in Tokyo Wonderland’ a bilingual guide to lolita fashion shops, restaurants, museums and photo spots in Tokyo (
She has also worked with Juliette et Justine at their recent Tokyo parties, Gothic & Lolita Bible and is often seen at Steam Garden ( and at parties for major lolita brands. (*˘︶˘*).。.:*♡

We are very happy to welcome her to Under the sea and hope you look forward to our informative programme! We are sure it’ll be an interesting experience for all attendees! 。.:☆*:・'(*⌒―⌒*)))

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Ayumi Watanabe - RoseMarie seoir

Street Fashion Europe is very happy to announce Ayumi Watanabe and her brand RoseMarie seoir.

Formally know as Himitsu by Syrup - or just ‘Syrup’ - Watanabe’s brand has skyrocketed in popularity this last year, with a branch in Laforet, Harajuku and two branches in Shibuya.

The style of clothing is unique to the brand but is popular with lovers of Larme kei and many other Japanese fashions due to the soft pastel colour palette and versatile accessories. (≧◡≦) ♡

You can buy fabulous accessories and clothes direct from the stall on the day and Ayumi Watanabe will also be joining our stage shows.

We are super excited to see RoseMarie seoir at Under the Sea and we hope you share our enthusiasm! ♡ ( ˘⌣˘)

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Kimura U

Street Fashion Europe is thrilled to announce yet another guest for Under the Sea! Joining our line-up is a treat for sweet style lovers; Kawaii Ambassador, designer and model Kimura U! (´。• ω •。`) ♡

Kimura U started off as a singer in a band where she was spotted for creating wonderful accessories which were sold at their concerts. Creating her own clothes as well she was quickly spotted by KERA magazine and asked to become a ‘handmade expert’ for the magazine. She also became a KERA model and a model for Angelic Pretty.

In 2009 she was appointed as Kawaii Ambassador by the Japanese Ministry of Foreign Affairs. (This is the official KA title and unrelated to Misako Aoki’s Japan Association). In 2012 she launched her own brand KOKOkim. Her look is Moehara or ‘a love for Harajuku’!

Kimura U is a big anime fan and has also launched several collaboration pieces as well as doing voice acting. We’re very happy to announce that she will be selling her clothes, modelling and even singing live at the event!

In her own words: “I am the most pink creator of the world. I am the KAWAII ambassador in Japan”

Let's give her a massive welcome to Amsterdam

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We hope you are sitting down because we are not done yet with putting together the most amazing guest line ever! We are incredibly honored to announce that renowned doll artist Koitsukihime will be joining us at Under the Sea! ヽ(♡‿♡)ノ

Her dolls are exquisite works of art and are a reinterpretation of Victorian porcelain dolls according to her unique sensibility. You will be swept away by the delicacy and intensity of feelings her dolls evoke and we are elated to welcome such a wonderful artist among us!

Koitsukihime is known for designing Baby the Stars Shine Bright’s iconic original stained glass print which was later re-released in different cuts under their Alice and the Pirates line. Recently Koitsukihime also collaborated with Juliette et Justine for two special dresses!

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We are super excited to announce our final guest for Under the Sea! Joining one of the biggest guest lists ever is kimono designer Mamechiyo, of the brand Mamechiyo Modern! (≧◡≦) ♡

Mamechiyo is a renowned modern kimono designer who combines traditional Japanese aesthetics with high fashion and contemporary style. She describes her kimonos as modern landscapes, where the Eastern and Western worlds collide. Her kimonos are akin to puzzle pieces, bridging disparate moments in history: both contemporary and classical. Authentic and traditional is combined with cute for a look that attracts both veteran kimono fans and a young generation.

Mamechiyo has published two books, had fashion shows worldwide; including Toronto and Amsterdam, collaborated with makeup brand Shu Uemura and designed kimono for Blythe dolls. She has also designed exclusive products for the Van Gogh museum and has one of her kimonos in the Victoria and Albert Museum’s permanent collections.

There will be an exclusive fashion show of Mamechiyo Modern designs at Under the Sea! We really hope you’re as excited as we are to watch it!

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